Nicolai the caveman is the world's first genius. This is the most recent color study of what the commercial will probably look like. We are going for happy, pleasant, cartoony, and most of all: MARKETABLE.
I'm concerned there might be too much purple in the shadows...maybe too saturated? We are trying to get Nic to pop out of, but at the same time fit into, his sunny, desert environment.
If you are media savvy please let me know if this is similar to something you've seen before. Thanks!